Google - Click To Call
- By: Kevin French [privmsg] On 23rd Nov 2005 In
I havent seen this anywhere else, except for Darren's problogger.net, but apparently Google is testing a new click-to-call service. In traditional Google style, it is a little different than "traditional" pay-per call advertising.
- Y! MyWeb
In addition, we’ll delete
Like in 2038?
...for no longer than 4
This guy has screenshots: http://www.yardley.ca/blog/index.php/archives/2005/11/23/google-tests-out-click-to-call-adwords/
No out yet
Apparently this is being tested in a small amount - but rolling out at a later date. If it does not show a way to be successfully monetised - ie. added cost should have added return - it will be pulled and reworked. Original launch date was 11-15 but it had to be pushed back.
Successfully monetized?
How about 5-10X higher CPC's? Check out Ingenio's pricing to get an idea of how much higher advertisers are willing to pay for calls than clicks.
pay for calls
I would pay 10 times... you have a voice
It'd be more convenient for consumers...
...if G, Y, & M somehow combined pay-per-click with pay-per-call, and set up custom toll-free numbers on advertisers' sites... perhaps using a javascript code that detects the referrer (from G, Y, or M respectively). A limited potential for abuse, but less so than with pure PPC, IMHO.