More Travel Tweaking From Google

15 comments

We know Google are to move agressively into travel and real estate, that's a given, but apart from a fairly neat new feature to GOOG SERPS, there's something else here that needs to be said. I know Danny has said it many times, and now John adds his voice: "Will...Someone...Please...Tell...Them...To...STOP ROLLING OUT NEW FEATURES!"

It really is getting rather silly now Google...

Comments

Noticed this last week.

Noticed this last week. Yahoo have been doing the travel SERP things for ages, so Google is by no means the first. If I were google I would too. More $$$ for the shareholders and it does not encroach on the serps too much either.

i've not seen that before

does anyone have the property example?

so this is ad, right?

the URL structure doesnt look like an Ad and is the same URL as used for the trains information in Germany, Netherlands and Austria. It may be fine with trains, as trains are unique. There is JUST ONE railway company in germany. But what about flights? Does anybody knows how this deal looks like?

actually i forgot to see if

actually i forgot to see if there was an affilaite ID in there. I just assumed there was. Now I have looked no. I guess giving the big wigs free promotion for now

Either giving them a free

Either giving them a free promotion or charging them a huge tenancy ...

travel is a spammy category

so maybe this is a way to lower the margins for millions of no value add affiliate travel sites

Google is making money on

Google is making money on it. Granted, they may be doing it now 'for free' to get Orbits, hotwire and expedia 'hooked' on the traffic, after which they will take it away and then negotiate.

It's called the "heroin marketing method". Get your clients hooked on free samples and then make them pay more later.

I keep thinking that hotwire, expedia and orbits are all owned by Microsoft...am I wrong?

I ask because travelocity is not in one of the choices...

Hotwire is part of Expedia,

Hotwire is part of Expedia, which was owned by IAC (Ask Jeeves) until last month (they did some mojo with shares and tbh I can't be arsed reading the press release to figure out what). I do seem to recall that Expedia was once tied to MS though.

Prime real estate within a highly competitive market? That's grade A heroin to be giving away for free! ;)

That said, I wouldn't put it passed Google to do it for free just to devalue affiliate spam as Aaron says. Organic SERPs are just too attractive to be able to cope with the goldrush - an easy way to combat it would be to devalue the market without losing the traffic.

Interesting to see as all these little bits and pieces quietly roll out, there's less and less sweet space for organic results above the fold.

No Easyjet..

..no RyanAir, no cheap European operators

for free

not likely. It's a quiet beta test right now. If they see the right results I expect you'll see Ryan Air and Travelocity et al showing up in some geo targeted fashion.

What interests me more is the order of the OTAs and the fact the the first one gets the main link as well. Right now it seems like it's just alphabetic but that could just be coincidence but of the three listed I can nearly guarantee that Expedia is far and away the biggest AdWords client...

past three inches and growing, with lousy serps?

Google's SERP for New York to San Francisco is now showing 12cm of non-results (over 50% of the vertical SERP on my 1280x1024 19" monitor). PLUS the first 5 listings are NOT travel (mostly past conferences).

Google's SERP for EWR to SFO does include some flight reservation websites ( but no discounters and few options for the consumer or travel professional).

Until you query very explicitly flights from New York to San Francisco you don't get the
desired" results set (cheap flights, priceline, expedia, travelocity, united, etc). Of course that's a competitive SEO SERP, and there are reasons why it works so well.

It seems the SEOs have clearly done the best job for the consumer.

Wait until the update finishes

Until it's over, complaining about "changes" is a complete waste of time.

???

>Wait until the update finishes
Until it's over, complaining about "changes" is a complete waste of time.

the travel stuff is an interface change...that probably has little to do with the traditional "update"

Aaron, the comment was not about the interface change

See John Andrews' comments:

Quote:
...PLUS the first 5 listings are NOT travel (mostly past conferences)....

Until you query very explicitly flights from New York to San Francisco you don't get the desired" results set (cheap flights, priceline, expedia, travelocity, united, etc). Of course that's a competitive SEO SERP, and there are reasons why it works so well.

It seems the SEOs have clearly done the best job for the consumer.

Again, until this update is finished rolling out and stabilizing, people are premature in discussing the quality of the SERPs.

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