Web Devs Join Forces for Mini Ad Network: The Deck
Here's an obvious but neat idea. The Deck sees the 37Signals blog, AListApart and Coudal join forces to ditch Adsense et al and run their own mini ad network. You can advertise to the webdev crowd vial all three sites for $2200 a month on a "cost per influence" basis.
Jason sez
Quote:
While these three sites serve up millions of page views each month, we’re not following the traditional cost-per-click model (although if we were it would be a bargain compared to other network CPM rates). Instead, The Deck delivers valuable Cost-Per-Influence. The rates are fixed ($2200/month per ad at this time). You get 20% of all page views across the 5-ad, 3-site network. And Deck ads are the only ads on the page — there’s no Google, Blogads, or other clutter to dilute your message.
Now what pisses me off just a little is this: Why aren't they doing this on a larger scale, and inviting other web dev sites to join? I suggest someone have a bash at that straight away, as it seems to me like you could make some good $$$'s providing mini-targeted-ad-networks....
- Y! MyWeb
They are out there
AspAlliance.com has an ad network that allows targetting of Microsoft Developers via their single source of advertising for the top asp and .net sites.
It's called AdBrite
Just pop over to AdBrite and create a channel.
Been there, done that.
Big whoop.