Blogs and Links
If you're none to familiar with the concept of blogging you've either had your head in a sack for the last 2yrs or maybe you just havn't considered the benefits from a commercial point of view?
This thread over at seozip has some nice pointers from Anthony Parsens and DianeV
Websites are static, and turn stale as such, thus not really having that much to link to unless your interested in the entire site, though blogs are very useful in that 90% of posts may not have relevance to one person, though 10% might, thus they link to them from their site, providing you deep links to your content, not links to your homepage. Blogs are extremely powerful for capturing links.
it's tailing off into chit-chat but im hoping to get it back on topic by going and giving my 2 pence worth :)