Wow, sorry the weekly roundup is late folks, first time i've forgotten it :) Was having too much fun with the new member blogging system Well, let's get straight into it shall we? - Here's the weeks best of the best search marketing threads with news and mayhem posts largely filtered out. Follow the title link above for the full list.

• Hotel Affiliates - Who gets the Money?
• The Dirty Little Secrets of SEO & How Information Travels
• YADL: Yet Another Directory List
• Define the Perfect Link - What Makes a Link Sexy?
• Content Aggregation will Change Search Marketing for Ever
• Are You Ready for the Mobile Web?
• Personalization and the Future of SEO
• A New Rule in SEO: The Beckham Rule
• Circular Linking - Network Detection & Link Pattern Analysis
• Ecom Guys - Want to sell more stuff?
• Getting Listed in Google Local Search
• Forum Spammer Busted!
• Community Building for Search Visibility and Sales