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RON vs PSA Ads

Story Text:
Barry points out a statement from "Yahoo!Sahra" (yer, ride 'em cowgirl..) that explains the YPN preferred answer to the PSA.

he ads he mentioned are not PSAs but are “Run of network” ads, which we call RON ads. RON ads are more generic, category based ads (typically financial services) and publishers do get paid for RON ads. We serve RON ads when a publisher first signs up until we have had a chance to crawl or when the crawler finds sensitive content.

I think they still have PSA's but that is a nice alternative...

- Y! MyWeb

"publishers do get paid for

"publishers do get paid for RON ads."

Sounds good to me! You don't get paid with Adsense PSA's....

By nutsandbolts at Oct 14 2005 - 14:24

I haven't seen any YPN PSAs

I haven't seen any YPN PSAs for a while, they run these ads when they do not have targeted ads to show for a variety of reasons.

Since YPN publishers have no way of supplying an alternate ad (as you do with AdSense) offering RON ads is a nice solution.

By Jenstar at Oct 14 2005 - 17:08

Okay ...

What is a PSA?

By DianeV at Oct 14 2005 - 20:01

Public Service Ad

Public Service Ad

By Nick W at Oct 14 2005 - 20:06

Ah ...

Thanks, Nick. Public service, meaning kind of a free ad?

By DianeV at Oct 14 2005 - 20:07

yeah, charities for the most

yeah, charities for the most part Diane

By Nick W at Oct 14 2005 - 20:07

Ads like Red Cross, SPCA,

Ads like Red Cross, SPCA, Big Brothers/Sisters, etc. Primarily US-based charities.

By Jenstar at Oct 14 2005 - 20:08

Excellent

Thanks for letting me know. Was difficult to follow the thread without that little bit of data (definition).

Thanks, Nick and Jenstar. :)

By DianeV at Oct 14 2005 - 20:10