Aaron kicks off the start of a series on why bloggers hate seo's. It's off to a good start, and puts into perspective a few things for me...
- Bloggers are envious of better business models - for the majority of bloggers, trying to make money is a uphill struggle.
- The associate comment spamming with SEO - and thanks to some, that's not entirely surprising.
- They associate poor quality results with SEO algo manipulation
Aaron lists others, but those are the main points.
The thing is though, that many bloggers are handing out the same types of tips on SEO that you see on outdated email groups, and the simple white hat "title, content near top etc etc" tips to their blogging readers. They may hate SEO's but they're very, very interested in the subject, and want to be good at it. Ironic isn't it?
The New SEO
I say "new seo", but it's not really, as we're talking about gaining traffic, not gaining traffic specifically from Search engines. There are similarities though:
- It's all about attention - SEO's grab it by ranking, bloggers by links on high traffic blogs and word of mouth
- SEO's tweak titles' for placement, bloggers for rss click throughs
- SEO's like clean code, so do bloggers, but bloggers tend to like it more for the sake of it, than SE benefits
- SEO's write articles for placement, bloggers for contraversy, links, attention - it's the same thing really...
The list could go on.
The thing is, as SEO get's tougher and tougher, SEO's need to learn to do what bloggers do, as the results of whoring for attention are often the same as whoring for links, and bloggers need to learn what SEO's do, because if they combine what they do with basic white hat SEO techniques, they'll do far better for traffic.
So, SEO's and Bloggers, whether either party likes it or not, share much more in common than they may like to think. Those bloggers that can get their heads around SEO, and those SEO's than can assimilate blogging into their skillsets will reap the benefits.
Die hard SEO's that shun blogging will suffer eventually, as they're missing something very important from their marketing mix, and likewise for bloggers that are too pig headed to learn from SEO's.
Funny old world innit?