Blog Ad Revenue Survey - Is $20 Enough for You?

Just discovered some enlightening surveys about blog revenue. The graphs are great and the info is interesting. Not sure how wide spread the survey was or how representative it is of the average blogger. But I find the stats interesting enough to start a discussion about. According to this survey most bloggers only make $20 a month? 20% say they don't want to make more and 20% say they don't care about making more money???

Qumana Blog :: Blog Advertising Earnings Survey states:

On a per month basis, 69% of our bloggers (those who previously indicated they participate in advertising programs) earn less than $20 per month from all income sources: advertising & sponsorship. It's rather a pity that so many bloggers, of whom we have identified as being experienced, are not seeing any return for their efforts.

Note: affiliate programs are not even mentioned as a revenue source, only AdSense and some other blog ad type networks.

A previous Qumana Blog:: Survey about "Advertising in Blogs" says:

Out of a 89 respondents, only 33 people participate in advertising programs of any sort, and of those, only 7 knowingly insert advertisements into their feeds.

Analyzing the data further, those most likely to be participants in advertising programs were more likely to write on 3 or more blogs and to be more active in the blogosphere for greater than 6 months - this supports the premise that experienced bloggers are more likely to want to earn revenue, at least in part, for their efforts.

Why do you blog? I blog for traffic! I blog about things I think are helpful to the industry and things I am passionate about BUT revenue still plays a part. Granted I don't show Adsense or other blog type ads in my blog, Yet - but blogging for me is a means to an end. My increased traffic creates more revenue for my business in a way.

There are many types of bloggers. I'm sure many bloggers blog just to blog and some blog about topics they are passionate about. But wouldn't most bloggers like to monetize their blogs if they could??? What type of blogger are you? Why do you blog and would you like to earn more revenue for your efforts? How do you currently monetize your blog? I know Nick tried a short stint with Intellitext. What ad mediums do you find most effective for your blog and why?

Linda [url= ] 5 Star Affiliate Marketing Blogs[/url]


Hi Linda. Very interesting

Hi Linda.

Very interesting post. Thought I'd let you know that Ads On Blogs will be releasing more analysis tomorrow relating to the use of multiple income streams on blogs. It may be of some interest and relevance to this post.

Kind regards

Peter Brady

Heres another one I like even better

Totally agree with you Nick. Just found this blog and chart about blog revenue that I like even better. It lists a lot more sources of blog revenue.

Ads On Blogs: 30% of A-list Bloggers Use Adsense

As part of our AdsOnBlogs 500 analysis, we looked at types of income stream. It wasn't an easy task pinning down every type of ad program or donation button from observation alone, but we believe that the figures below are a pretty accurate reflection of what's going on within the top 500 blogs.


Actually, i suspect the ratio is more like 95/5 with regard to who's making reasonable money at blogging.

Personally, i see this as the new seo if you like - and the old guard, who can get their heads round the new medium, are all set to rake in what they want pretty much - it's open season out there...