The title is a little harsh, but justified i think. Seth just released his new eBook, "everyone is an expert" [pdf]. Its an ad, a damn good one, stacked with value, and i'd highly recommend it, but an ad nonetheless, for his new project Squidoo.
Squidoo will be a kind of About.com - where people get to submit and maintain "lenses" - which are essentially fact pages from what i can gather from his eBook. They'll have a uniform UI, be linked to other lenses and ranked with LensRank heh..
Now, you may scoff, and indeed im finding it a little tough not to take the piss out of this royally, but as it's Seth Godin, it may very well take off big time, and may succeed where other "expert pages" type affairs have failed.
In fact, I'm going to see if i can start one on a topic im interested in right now, on the belief that he might just pull off something marvellous with this old idea given new life....