OK, so im getting a bit tired of the 'quiet thread', i think it may have outlasted it's worth judging by the activity on those things the last few weeks so maybe we'll just have some weekend foo? Let's get an idea of what everyone is reading this weekend, tell us what you're into, and more importantly, why we should care.
Before we get into it though, i'll point you to a little treat im about halfway through: Wired's profile of Tim O'Reilly is pretty much essential reading i reckon..
OK, so what are you reading?
I do not own a single Godin book, and have the following currently sitting in my amazon basket awaiting your approval:
- Permission Marketing
- Unleashing the Ideavirus
- All marketers are Liars
Also, several people have recommended something called the E-Myth series - but some of those titles are dreadfully old, so i wanted to know if they're still relevant, and if so, which one should i buy?
Help me a bit if you can, but also tell us what you're reading....