Registered Your Mobile "PaperClick" Keywords Yet?

Is this kind of like Shotcodes? Natasha?

I thought that was pretty neat too...

since by "entering a brand name mobile-users can link to any Web page". That's the part I don't get, in a Google-ized world wouldn't an auction based keyword to product association have made more sense?

But then again from the end user perspective, I guess if I typed in “Virgin” in my mobile device, I wouldn't want a site on Russian Brides. I'd want good ole Branson-ville. (sp?)

"That Girl From Marketing"

Keyword activation is the simple process of "turning on" or "linking" a keyword or phrase to a Web page (URL). An activated keyword or phrase is called a PaperClick Keyword™. Like domain names, only one customer can own a keyword.

As an ambitious new business model, thats pretty stupid. You only need to look at the domain name industry to see that. Five years down the line, I can't bid on "virgin", but I can bid on "virgin airways passes to eurodisney by way of prague and blackpool's little chef" ... yeah ok guys, I'll just go right ahead and buy that.

Neven Vision - Mobile Machine Vision

Using a camera-enabled handset, an object of interest is photographed (logo, product, advertisement, object) and the image is sent to Neven Vision's recognition servers. The object is recognized and relevant content is pushed to the phone. No special barcodes or symbols are required. Deliver coupons, comparisons, promotional ringtones, sweepstakes prizes and more.

i was just talking to SEBasic, who sent me that link by the way, about this, and i think we're going to see a hell of a lot of this kind of stuff untill one of the big players, a Search engine or maybe MS/Nokia et al decide what they want to back, and buyout one of these little players...

I hope it doesn't take too long to settle on one or two 'major' standards for doing this kind of real world hyperlinking..

Many moons ago, I read about Ubiquitous Networking and thought that advertising would be a great use for that technology.

And though how cool would it be if I carried a device that sent information to enabled devices (such as billboards, street signs, posters) to play information based on what I like as I walk by or sit on public transportation.

We have part of it today, a mobile device but how long will it be until I sit on the train and only see ads based on my preferences? Does this already exist?

Thanks for posting that Nick

Natasha "That Girl From Marketing" Robinson

Why am I thinking of RealNames?

(Continued subject) "generic" words available to anyone.
For example, "Pizza Hut" could only be set up by Pizza Hut. (Like in the PR: "brand-in-the-hand") However, anyone could get "pizza". I think it's great to differentiate like that; remember all of the cybersquatting problems during the early years of domain registration? Anyone could register, say, pizzahut.com and hold it hostage; or even use it for anything at all. Now the companies that own the trademarked word or phrase have control over them. I heard the non-trademarked words and phrases can get a quoted price now for a year; then remaining words/phrases will go to an auction-style format.