Shoppers use blogs for bargains?

Story Text:
The BBC are...um reporting (?)... that shoppers are more and more refering to blogs as guides as to what they should and shouldn't buy. What's concerning (if accurate) is the stats:

Almost half, 49%, thought blogs were as credible as articles in magazines, 46% thought web journals were as trustworthy as newspapers and 40% thought web logs and TV news programmes were just as reliable as each other.

That said, I doubt the survey went into detail about which blogs users found to be useful, informative, etc. Most likely those surveyed had read a couple of product reviews on Engadget or something and decided all blogs were the same.
Must be a slow news day at the Beeb.
MG