Gawker do GMail Style Invites for Comments

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Source Title:
Gawker Opens Up Blogs to Comments by Invite Only
Story Text:
Truly bizzarre, but then im not going to knock it just yet. Gawker Media (gizmodo et al) apparently didn't allow comments, untill now. On several of their larger properties you'll be able to comment, if you're cool enough to have got an invite. I don't read any Gawker sites except for a bit of Gizmodo now and again, so i hadn't noticed. It's an interesting concept though eh?
Some benefits i can think of for that approach:

  • Create an "i can comment ner ner ner ner ner NER!" style need to comment
  • Grab some free links and publicity (here ya go Nick, nice job..)
  • keep out the riff raff (at least for a while)

I quite like Nick Denton, he seems to have bigger balls than some of his rivals...

- Y! MyWeb