The Fine Art of Delegation

Source Title:
Those new to SEO - Learn who to listen to
Story Text:

In a post otherwise intended for those new to internet marketing, Todd gives some advice on delegation where necessary. I'll have to admit to have only really learnt to do this quite recently, so it's a subject I think very worthwhile. Just know your strengths, and more importantly, your weaknesses...

If you take a holistic approach to internet marketing, you need to know enough about each area of the internet marketing mix to effectively delegate when you are not the person for the job. Being able to identify when a certain aspect of internet marketing is more beneficial to a client raises your value to them. If I need to know about affiliate marketing management, I may not have all the answers for a client, but I certainly know the right people to ask now.

Surround yourself with a network of people that you can count on for quality information. Get to know the people who know their niches best and keep in contact with them.

The first step in my personal learning experience was to not try and program everything that needed programming myself. I may enjoy it, but truth be told, im average at best. There are far better people for that kind of work...


Good advice

But actually *doing* it is hard for some people. I have had to really train myself over the years. Actually letting go can be really tough and the more perfectionist (or arrogant, heh) you are the harder it is. Watching others code was uncomfortable for me in the early days and only got easier once I discovered that let to their own devices without me standing over them often produces suprising results. There is a fine line between "guidance" and "micro management". Also a fine line between "delegating" and "lazyness" ;O) I think the article is less about delegation more about knowing people more than knowing *stuff*. It is very tricky to keep up with everything you might need to know, especially when you have a day job so knowing people in the know is often more profitable than trying to cram everything ("domain experts" I think they are called). TW is basically by accident or design a perfect example. The value in TW is the group of people assembled and shows Nicks roledex off as a man who knows people who know people ;O)


As someone who probably does this a lot. Most people wonder what the hell I do:)

My philosohy is simple:

Find people who are trustworthy and trust them.

Work out what people want and give them everything you can to make there job easier and fun, plus pay them more than the normal.

Allow them to use the knowledge/tools for their own projects

Let them do what they want within reason.....sometimes they stumble across things you never thought about.

Help them as much as you can

Expect that occasionally you get shafted....just remeber who did it, but don't let it tarnish your view of other people.

Go home and let them have responsability to manage things.

Find someone else to do it with.

You are now redundant hopefully:)


"You are now redundant hopefully:)"

This is pretty much the philosophy behind the "e-myth" books. Good books actually, got me into an argument with seth godin once in a roundabout way ;O)

E-myth and specialization

Yep. E-myth is a great book. The thesis I got out of it is that it's hard for "technicians turned businessmen" to let go of the technical and embrace the business side of things (essentially management). It should be noted that technician could be anyone from a cake baker, hair stylist, SEO, car mechanic, or anyone with an occupation that has a certain level of technical detail involved. It really is a great book on embracing the art of delegation.

Find people who are trustworthy and trust them.

This is a good synopsis of what I was going after. Both in who you learn from, and who you outsource too. Kind of the "surround yourself by successful people if you want to be successful" adage.

I guess I kind of migrated into both the learning and delegation areas, though it was originally intended to be about tryin' to tell newer folks "don't listen to everything you hear", delegation is definitely a pertinent topic.

Something that always stood out to me from economics classes was the idea of "specialization"...

1. Producing more than you need of some things, and less of others, hence "specializing" in the first. In international trade, this is just the opposite of self-sufficiency. 2. Doing less than everything, as when a country produces fewer different goods than it consumes. In a 2x2 trade model, this means each country produces just one good. With many goods and countries, it means each country has some goods that it does not (and cannot competitively) produce. Also may be called complete specialization.

More specialization definitions.

Studying the impact specialization has on economies was always somewhat fascinating to me. That, or this is the only thing I really remember from econ;)

Something that should be added is "don't delegate what your best at" (maybe that's where the laziness line is drawn;) - Of course, I think maybe some of us ARE best at delegation as our specialization.

"don't delegate what your best at"

Also said as "don't outsource your core business function" - eg. now utilities are basically now billing and customer service centers, outsourcing their helplines is a bad move IMO. Course you need to decide what is "core" in each case..

This is the first

This is the first threadwatch article I have printed out. Excellent.

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.