Google: Content Within Tabs, SEO Advice for Mobile First Index Updated by John Mueller


We're all thinking about the Mobile First index at Google and welcome information such as this from Google's John Mueller.

Content behind tabs on mobile is a good UI, and Google doesn't demote it, unlike some desktop sites.

Content within tabs on a page needs to be loaded within the source on initial pageview, and not loaded later on user interaction. John M said, "As long as this content is loaded when the page is loaded, that’s perfectly fine.  If the content is loaded only after you click on the tab and it stays on the same URL, then we wouldn’t be able to use that content for indexing, so that’s one thing to kind of keep in mind."