Google announces new adwords daily budget overspend limit


Google announced that Adwords can now overspend double the daily budget but Google will credit back any overdelivery over the monthly budget. Previously, Google  would previously only overspend up to 20% of daily budget. Ginny Martin suggests that the concept behind this is likely to help take better advantage of spikes and lulls in searches. However, Martin also notes that this does also represent another change that results in further loss of control in Adwords.