Google Search User Click Data Used in AI Models

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According to some reports of a talk in Canada, Google may be using click data in search rankings, although it's not entirely clear as there are indications it's used in AI models, and not directly in the algo.

Read more about it.

https://www.seroundtable.com/google-brain-click-data-for-rankings-24441.html

https://www.webmasterworld.com/google/4867914.htm