SEO/SEM strategy - Geared up for the Holidays?

Is your SEO/SEM strategy geared up for the upcoming Holiday season? iMedia Connection's search Editor Kevin Ryan offers some great suggestions about things you may have overlooked and offers a checklist to get you ready to do search marketing for the upcoming holiday shopping frenzy. "Let’s get ready for ChrismaRamaChanaKwanzivus!"

"Let’s get ready for ChrismaRamaChanaKwanzivus...
Translation: Christmas-Ramadan-Chanukah-Kwanza-Festivus (for the rest of us)...

That’s right, folks, it’s time for the big retail cash-in for the holidays, and our focus will once again turn to the big afterthought in advertising: search engine marketing. Over the last few weeks, I have had the distinct pleasure of helping out with holiday search practices as we accumulate last year’s data, next year’s hopefuls, and plan for the big seasonal search love-in."

iMedia Connection: SearchThis: Search & the Holiday Season

(Sorry for the quick quote and link drop - madly trying to get ready to leave for CJU. Anyone from here going? Let's hook up at the show next week.)

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