Katrina + Online Marketing - the Good, Bad and Ugly

The world is still reeling from the devastation of Hurricane Katrina. How is Katrina affecting the online marketing world and how is our industry helping OR hurting the issue? I believe thousands of sites are featuring Katrina donation PSA banners for victim relief. Even though the news we see on TV has slowed down somewhat, the need for relief funds has not. It will take months of assistance for these families to even begin to get some normalcy in their lives. So please keep those banners up! Following is a compilation of blogs and articles about online marketing and Katrina - the good, the bad and the ugly.

The Good
"Say what you want about the online marketing community, but one thing is for sure – this is an extremely generous group. They responded quickly to the devestation and there are many efforts to donate money, resources and even ad space to help the victims of Hurricane Katrina." Revenue Magazine - Online Marketers Help with Katrina Relief Effort

"Americans who want to know more about the aftermath of Katrina, along with those who want to contribute to the relief efforts, are increasingly favoring the internet. Nonprofit organizations are receiving record levels of aid online. The Red Cross has received $21 million for the relief effort, 75 percent of which was donated online. iMedia Connection: Katrina's Effect on Online

"Hundreds of bloggers have been sending their readers to charities that accept donations for the victims of Hurricane Katrina, with traffic and donors focusing on... the Red Cross and Salvation Army." Blogs Send Visitors, Donors to Katrina Charity Sites · MarketingVOX

The Bad and the Ugly
"As heart-wrenching images of devastation and despair from New Orleans and others parts of the Gulf Coast continue to rivet Americans from coast to coast, experts are warning that scammers have already devised elaborate phishing attacks and other online scams meant to target the outpouring of response to hurricane Katrina." Phishing, Malware Scams Rise in Katrina's Wake

"Many different types of Hurricane Katrina scams are already making the rounds -- find out what they are, how to protect yourself, and how you can help..." Hurricane Katrina Scams

Effects on Online Revenue
Millions divert their attention to TV and Internet news channels to see the devastation of Katrina with many of them worrying about the economy, rising gas prices and other effects this national disaster will have. How will this affect or has it already affected Internet marketing revenue? Here are 3 pages of posts from Digitalpoint affiliates: Has Katrina affected your affiliate income?

Linda :: 5 Star Affiliate Programs


Thanks MR

Hi Mike, sounds like a much needed service that is very appreciated by survivors. Thanks for letting us know and we hope the word spreads from here.

Katrina Survivor Databases United

Hi. Its Mike Roberts with Velocityscape / GoogSpy.com. We just put together a site called katrina.velocityscape.com that searches over a dozen Katrina Databases simultaneously, and we are trying to get the word out. We are trying to do what we can to help, and it turns out that our specialty could be of service. We have received some really empassioned feedback so far:

"OMG! Thank you! Thank you! Thank you, for the spider linkie! i've been killing myself (emotionally) trying to physically search all the different survivor sites for my cousins. This is a GODSEND! You are an angel!!!"

Any way you can help get the word out would be very much appreciated. There is a press release on velocityscape.com.



The lenth of time is interesting

Its why I am not hitting my site users over the head with it right now. I plan on deploying more effective banners latter and highlighting the needs then. For now I just have a simple text link since I think most of the people who can give have done so.