Snap eats a 2.2 billion loss, disclosing sharply slowing user growth

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Is the party already ending before is started for snap? We don't know for sure but if the one major Facebook competitor in the US market can gain speed yet but investors are punishing the company for lighter than expected revenue  and that user growth is de-accerrating - ouch!  See the full article here.

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The pressure is steadily escalating for the young company and facebook has not been cutting them any breaks....its old news that Facebook has been copying key app features. In fact, its so pervasive, that its even a meme

chart katie benner ends her article on an interesting note though, stating that Snap warned investors that it would not be an easy ride...leaving the question open, can snap innovate its way to user growth and greater "social share"? Are facebooks blatent copycat tactics from a position of strength or a sign weakness?

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Sharing Stories: Instagram vs Snapchat

Interestingly enough, I came across this article "Sharing Stories: Social Media Marketing Guide For Instagram & Snapchat" which sheds light on the "Most Important Social Network." And according to the graph, Instagram led in both Fall of 2015 and Spring of 2016. Curious to know what the numbers are for Q4 of 2016 and 2017, thus far. It definitely sheds light on which company is more innovative and flexible in terms of adjusting to competition and adding more desireable features to their apps. 

 

Sharing Stories: Instagram vs Snapchat

When you take a look at how much Instagram has "evolved" and changed with the times, this report makes sense. 

Sharing Stories: Instagram vs Snapchat

It all really depends on the user as well and which platform they find easier to use, or is more relevant to their target audience (if they even have on in mind). 

 

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