MSN Paid Search Details Emerge
Source Title:
MSN Launches Pay-Per-Click Search Ads
MSN Launches Pay-Per-Click Search Ads
Story Text:
Something missed in the week, but fortunately picked up by slashdot was this ZDNet Asia report on MSN Paid Search that details the launch in Singapore, with France to follow and a pilot in the US in October. What was more interesting though, were some of the details provided about the coming "MSN Keywords".
Something missed in the week, but fortunately picked up by slashdot was this ZDNet Asia report on MSN Paid Search that details the launch in Singapore, with France to follow and a pilot in the US in October. What was more interesting though, were some of the details provided about the coming "MSN Keywords".
According to Eva Balan, MSN's international marketing manager for MSN adCenter, advertisers pay a one-time subscription fee of S$5 (US$3) for MSN Keywords. For each keyword, they bid a minimum of S$0.10 and pay for the number of times search users click on their advertisements, which appear as sponsored links alongside search results. The placement of the links will depend on the bid price, click-through rate as well as the types of user profiles captured by the system.
- Y! MyWeb
So in US ,its going to be a
So in US ,its going to be a 0.10 minimum for keywords? .Thats a disappointment!