RedCross Needs Your Ad Space for Katrina Victims

Do you have any ad space that you can donate to assist the Red Cross in helping the victims of Hurrican Katrina?

"The American Red Cross is turning to online marketers to donate ad space. They have set up a site at with eight different banner sizes to help the fundraising efforts for Hurricane Katrina relief.

I encourage affiliate marketers to dedicate some of their inventory over the coming weeks and months to this effort. Together, we have a great deal of reach, and we can really make a difference in the Hurricane Katrina relief efforts."

Thanks to Shawn Collins AffiliateTip for putting out the above call to action.

I will be getting some banners up - can you help too???

5 Star Affiliate Programs


I was just going to

Nick, I was just going to post that link. The folks at Interdictor are there on the ground; they've been blogging for days, doing recon -- including photographs and camera work -- so we can see what is going on, from their vantage point at least.

I think I'll hold off on what I'd like to say; suffice it to say that it's not a happy thing to watch guns being turned on needy citizens while politicians promise "we're going to do all that we can". Yeah. Why don't you do just that. Today.

Cre8asite are running a

Cre8asite are running a katrina support thread also

and if you've not seen it - this blog is doing AMAZING work


are matching affiliate donations to the redcross - shareasale aff's can donate here

Jen has good instructions on

Jen has good instructions on running RedCross ads as adsense alternatives.

Please, don't say "Negative as well"

Michael, that's very subtlety putting words -- or an opinion -- in my mouth (or keyboard) that I did not state (or type). I can opine very well on my own when it strikes me, thank you very much. Your head makes it sound like my post was meant to be negative to the idea; I was not.

I meant my post to be constructive, a few things that web folk should consider before willy-nilly posting links to this or that organization. I offered a couple of solutions from experience to possible -- I don't want to say problems, so let's say -- issues, of which some folks just might not be aware.

I did not mention the Red Cross, I did not mention any specific organization. And for a very good reason.

The disaster relief "business," only for want of a better word, is very complicated. No organization going in to help with any particular incident knows how much money they are going to need to spend; they therefore don't want their hands tied. If they raise $1 billion in response to an appeal for a specific incident and put it in a fund earmarked for that, what then do they do if they only spend $500 miilion? They can't spend the extra $500 mil on anything else as folks donated -- or thought they donated -- to the fund for a specific cause.

So, most of these organizations have general category types of funds: this money goes to all hurricane relief in the U.S for the 2005 season; this money goes to relieve hunger somewhere in Africa. Yes, the funds might be raised through incident-specific appeals, but they can be spent anywhere, anytime.

This was not well known until after the WTC incident. The major organization that I did not name revealed that it had raised some unfathomable amount that went into what turned out to be its general disaster fund, Because it couldn't spend it all for WTC-related issues, excess funds were going to put it to use as and when needed for other incidents.

This is when holy hell broke loose. Folks thought that they were donating to a WTC- or 9/11-specific fund; when they found that their funds were being diverted they were very, very angry. "I donated to such and such because I trusted you and now I see these articles in the New York Times..." Yeah, try answering those e-mails.

Face it, you try to make lemonade and you wind up with a couple of lemons between your legs.

So, my post was just to make all us web folk aware of using the proper language. If you find an organization that is specifically earmarking funds to Katrina victims, then yes, use "Help Victims of Hurricane Katrina." If the fund is non-specific there is other wording that can be used, maybe along the lines of "Victims of Hurricane Katrina can be helped by donating to this organization's Hurricane Relief Fund."

A bit ambiguous, but also a bit better. I still opt for my give them semi-official options and a "Here's how you might help," link.

negative as well

Have been discussing with some of my bloggers this morning about putting up some buttons for a major charity ads well. Red Cross for me is a no no. They are notorious here in Australia after the Bali Bombing Appeal where victims got very little in the way of help and the Red Cross decided to hold on to over half the money and use it for their general activities despite it being given specifically for the victims of the Bali Bombings. Charities like World Vision and others aren't really any better, really high admin costs suck up a lot of the dollars.

I don't mean this to be

I don't mean this to be negattive, just want to relate a bit of experience from the aftermath of the World Trade Center incident.

There was a very loud, very messy brouhaha in NYC when folks found out that not all money donated to a very major organization was going toward the WTC effort. Many felt duped, myself among them, both for donating through this organization and having very prominent links to it on my site. After the story broke I had to answer quite a few angry e-mails.

This actually turns out to be a quite common practice in the disaster relief field. But you owe it to yourself and your site visitors to thoroughly vet all charity and relief organizations that you recommend on your site. You have to be a bit careful even with large organizations. If your text or the organization's banner says "Help Victims of Hurricane Katrina," be sure to find out if donations are going to a fund specific to Katrina, or to a more general fund from which disbursements for Katrina might be made, but can also be used for other purposes.

Be informed so you don't wind up misleading your site visitors. If the fund is not Katrina specific you should make this absolutely clear, or use general terms such as "Hurricane Victims," or "Disaster Relief," whichever is more appropriate to the funds aims.

I found a good alternative is to give visitors a choice. (Or, a good choice is to give visitors alternatives.) This [url]FEMA press release[/url] lists a number of organizations. You can simply link to it or use it as a starting point to build your own list of organizations. Note that even here only a few of the organizations allow donations to be earmarked for Katrina.

Thanks Linda

at least that's something positive we can do :)