Aaron Wall on Google Squeezing Organic Out (Nov 2016, but worth reading again)

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"...ranking #1 organically has little to no actual value when it is a couple screens down the page."

http://www.seobook.com/securing-fear-and-mobile-monetization

"Remember how mobilegeddon was going to be the biggest thing ever? Well I never updated our site layout here & we still outrank a company which raised & spent 10s of millions of dollars for core industry terms like [seo tools]."

 

"It is not an accident that Google funds an ad blocker which allows ads to stream through on Google.com while leaving ads blocked across the rest of the web.

 

"Or it could be like Google Reader. A free service which defunded all competing products & then was shut down because it didn't have a legitimate business model due to it being built explicitly to prevent competition. With the death of Google reader many blogs also slid into irrelevancy.

Their FeedBurner acquisition was icing on the cake." [And how long will FeedBurner be around? See FeedBurner Signs Off Twitter; Now What? Is It Going Away?]

"They tried their best to force broadband providers to be dumb pipes. At the same time they promoted regulation which will prevent broadband providers from tracking their own users the way that Google does, all the while broadening out Google's privacy policy to allow personally identifiable web tracking across their network. Once Google knew they would retain an indefinite tracking advantage over broadband providers they were free to rescind their (heavily marketed) free tier of Google Fiber & they halted the Google Fiber build out.

When Google routinely acts so anti-competitive & abusive it is no surprise that some of the "standards" they propose go nowhere.

You can only get screwed so many times before you adopt a spirit of ambivalence to the avarice."