Home Alone? How Content Aggregators Change Navigation and Control of Content
As search marketers we often if not always think of ourselves as being at the forefront of technology and technique both. Are we really though?
Not a day goes by where you dont see questions about meta tags, huge debates about miniscule differences in toolbar PR vs drectory PR, etc etc. The fabric of the web, the way we architect our information and the way we find content is all changing. Slowly for now to be sure, but it is changing and I think we're likely to see a snowball effect as the concept of distributed navigation proliferates through use of aggregators and how those aggregators develop over time.
This article at Digital Web Magazine takes a thought provoking, inspiring and forward looking view of what aggregation will mean to designers, content providers, information architects and search marketers over the next few years. If you're not up to speed, then this is an absolute must read!
Aggregators are promoting a shift in the control of content. They’re challenging the idea that we as designers control public access to information in our domains, that users must view things in the way we prescribe, and that our hierarchy is best to present our content. This change is also suggesting that we need the help of others to market our own ideas. It is plausible that another’s approach to our information may be working better than our own.
Different aggregator types will affect our design as well. The field of search engine optimization is growing fast. However, the way humans aggregate content is hardly discoverable like it is in machine aggregators. This means we’ll have to come up with new strategies to get our content aggregated by the people who can help drive visitors to our sites. For bloggers this is already becoming a part of daily routine, often characterized (unfortunately) by superficial comments on someone else’s blog written primarily to garner click-throughs.
Great stuff from Joshua Porter - story via rafat
Added: Yahoo are pretty big on RSS as we've mentioned before, looks like they're recruiting for RSS hacks today - Jeremy, i tip my hat to Y! - this is sexy stuff mate, sexy stuff..