Tacoda's AudienceMatch Network Launches
Tacoda.com launches AudienceMatch - a behaviorally targetted ad network - expansion of the program to follow.
Tacoda finally launched its behaviorally-targeted ad network, providing wide reach initially through more than 60 sites for categories of people exhibiting certain types of advertiser-desired behaviors. The AudienceMatch service reportedly avoids collecting any personally-identifiable information, which Tacoda CEO Dave Morgan says he hopes will prevent any brouhaha over privacy issues.
Ads served through AMN can target users anywhere on participating sites, making it possible for publishers to charge higher rates for run-of-site positions. Ads are sold in a self-serve auction market, modeled after paid search. Revenues are split between Tacoda and participating sites, taking into account factors such as who sold the ad, where it runs, and which audience segments it targets