CNN Reports on the Google Dance

Story Text:
The annual Google Dance hit's the mainstream, with some interesting snippets from Matt Cutts and Peter Norvig as it makes CNN via AP.

Sometimes webmasters collude to populate their sites with a large number of incoming links from other sites. This approach makes a site appear more authoritative and popular than it really is and thus rise in rankings.
Such dirty tricks pollute the search results with Web sites that have little to do with a user's request, frustrating consumers, diminishing Google's credibility and threatening to undermine the company's profits by driving users to its rivals.
Not surprisingly, Google works hard to thwart the mischief makers, sometimes branded "Black Hats" because of their subterfuge.

"There are people who make their entire living off of Google, which is fine, as long as they don't push things too far," said Peter Norvig, Google's director of search quality

but here's the funniest bit, for me at least:

"Everything you ever wanted to know about Google is right there on the (online) forums that the webmasters run," Norvig said. "There is a lot of truth in there, but there's also a lot of crazy stuff. We just don't tell them which is which."

There's also some stupid comments from Thurow, some odd comments from some unkowns, to me. And, Seth Wilde, clearly pissed again :) saying that "Matt is the Mick Jagger of Search" hehe...
As interest grows in Search, it's cool to see how the mainstream media portray them - while not the most exciting article ever written about Google - this is what the public are seeing.