Well, it's been about 7 days since we started our experiment with Vibrant Media's IntelliTXT ad system and although i wanted to run it for 30days, the poor performance on Threadwatch has forced me to cut it short.
I'll be writing a proper review of the system sometime over the next few days, as there is much to say, but for now, here are the reaons, and a few comments.
Poor CTR, Poor Earnings, User Complaints
In 7 days, i've earnt the grand total of $10.92 with a CTR of 1.25% - Not exactly a winning ticket for TW eh?
I moved the Adsense block that shows in posts for non-logged-in users from just under the title of posts over a day old, to below the post in order to give IntelliTXT a chance - but my CTR on that dropped a full percentage point, and i've been earning way more than $10 on a daily basis with adsense, so it makes no sense to curb that admittedly small, revenue in favor of a system that is not performing.
We did have some user complaints in the thread linked above, but on the whole, really not very many - and I made it very clear, and simple, how to turn off IntelliTXT so that those that really didn't like it didn't need to see it - so this was not such a large issue, but it was certainly a factor.
Im sorry we couldn't run for the full 30 days for those of you that wanted that, but it just doesn't make any sense to do that. Im not convinced at all, that IntelliTXT is a waste of time, it's just a waste of time for TW.
Perhaps it's the geo-targetting, maybe the fact that a community of highly skilled techies and tech savvy users is just not right for this kind of advertising.
Anyway, bye bye intelliTXT, and thanks for all the fish!