July Search Market Share has Yahoo! Leading Local

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July Search Engine Market Share
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The Search market share figures out of HitWise are not so surprising, showing Google in the lead of course. What's interesting to note however, as Jupiters Gary Stein did is that Yahoo! are pulling ahead of the pack for local Search.

one trend is becoming clear: that Yahoo is gaining at share of local searches, at the expense of Google. The high level finding is that people are not being completely successful at the search path on Google, when it comes to local.

The basic shares read like this:

Search engine market shares in July 2005: Google - 59.2%, Yahoo! - 28.8%, MSN - 5.5%

HitWise says Google, Yahoo! Search and MSN Search accounted for 93.5% of US searches in July 2005. Google garnered 59.2% of searches. Yahoo! Search and MSN Search captured 28.8% and 5.5% shares, respectively.

Those numbers don't add up to me, but I've been wrong before :)