What's happening with Google Mobile vs Desktop SERPs - they seem all over the place right now


Not only is Google's AdWords looking rather odd on DSERPs (Desktop Search Engine Results Pages), but the organic DSERPs looks very different to MSERPs (Mobile Search Engine Results Pages).

Is this personalisation gone crazy, or is this the Mobile database rolled out?



We now know...

Of course, we now know this is not a mistake, but a move by Google. DSERPs do look odd on a widescreen, which suggests there may be more changes to come.

Lots of great comments in the WebmasterWorld threads, espcially over the impact on PPC, and who's going to be a winner, and who's a loser.


It's a good question.

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