SearchKing: No longer a search engine/portal network?
Bob Massa is the owner of SearchKing. He wanted to create a collection of human reviewed data which gave him access to a ton of valuable data and put him at the center of a huge ad network. He sold the network idea to many webmasters who use SearchKing to power their portals.
SearchKing was penalized by Google (I believe for selling PageRank). Recent hosting at SearchKing has been less than stellar and there has been no easy or responsive communication channel between disgruntaled portal owners and SearchKing. Some people probably made good money from the SearchKing idea. Others gave a ton to help build that network, and feel that in one way or another they got burned.
from the thread Lots0:
I agree that Bob is very eloquent in his written responses and I can say from personal experience that he is just as well spoken, at least over the phone. But whenever I speak to Bob I never forget one thing, he is first and foremost (by his own admission) a salesman.
Later in the same post...
I tell friends, NOT to do business SearchKing. I tell them this based on my personal experience and the experience of others that I have personal knowledge of...
Whenever SearchKing comes out into the light, it always reminds me of a very important tip for any beginner;
If you are building a directory or opt-in mailing lists of any kind, anywhere, keep control of your own data. Do not let your hard earned data become “part of a network” because once your data joins a “network” all of that data you laboriously collected is no longer under your control and is in fact no longer just “your data”, the data also belongs to the “network” and is controlled by whoever controls the “network”, maybe that is why some “networks” offer free stuff like hosting and software...
Later Bob talks about building SearchKing and what he sees going forward...including:
- The big idea
- The money
- The programs
- The people
- The mistakes
- The lawsuit
- My regrets
- The plan and what I see as the future of niche directories.
Bob is known for making long detailed posts and is staying true to form in this thread. Between his posts and posts from critics there is probably something in that thread for everyone.