Comscore Gets Bitchslapped in Blogosphere

Story Text:
Comscore put out reoprt on blogs entitled Behavior in the Blogosphere (PDF Link). Filled with nice little typical blog stats.

• 50 million U.S. Internet users visited blog sites in the first quarter of 2005. That is roughly
  30% of all U.S. Internet users and 1 in 6 of the total U.S. population
• Compared to the average Internet user, blog readers are significantly more likely to live in
  wealthier households, be younger and connect to the Web on high-speed connections
• Blog readers also visit nearly twice as many web pages as the Internet average, and they
  are more likely to shop online

... blah, blah, blah been there done that heard it all before.
Ruler of all things bloglike Jason Calacanis got upset about not being included

I have to ask: Comscore why is Weblogs, Inc. not in the report and why didn’t you call us to be involved in this?! We would have love to be included in the results and not putting the Weblogs, Inc. Network into the report makes me wonder who else you have left out. It makes the data look like you can’t trust it if you leave out a major player.
Please call us next time… my guess is we need to pay you to get into this report right?!

So he started a witch hunt ... err fact finding mission on Comscore and thier data ...

Anyone out there have background on Comscore and how they make money/operate? I called and told them I wanted to pay to be in the report and have Weblogs, Inc. consolidated in the rankings. They said they will have someone get back to me. If you have to pay to be represented correctly in a research report that seems a little wrong to me. I’d at least like to know what Nick [Denton] paid for this and how much it would cost me to make the report accurate!
I know Rick Bruner, and I know he’s friends with Nick Denton, so I would think at the very least the report would have a disclosure that Nick’s friend was paid to work on this report.

Jason does some fact checking finds things are way outta whack, calls Comscore out on the data and gets the hung up on while on the phone

The press person at Comscore just hung up the phone on me… wow, I guess they are really feeling the heat from putting out such a silly report today. he said they would “deal with this” tomorrow.
This is the great thing about the blogosphere, if you put out something that is wrong—or possibly wrong—people will fact check you real quick,
comscore is a joke part oneNow, I don’t know what Comscore was thinking when they printed this data—paid for by Nick Denton and writen by a good friend of Nick Denton’s—but at the very least they should have been more transparent.

Now everybody from Business Week to Fred Wilson is opening up a can of well deserved whoop-ass on Comscore.
...pass the popcorn