Howard Stern Sues Google over Interpretation of Daily AdWords Limits
Howard Stern is suing Google over Adwords Budget Limits according to MarketingVOX today...
Howard Stern and an industrial printing firm launched a lawsuit against Google last week, alleging that the search engine giant fails to live up to its promises regarding the daily budget limits that AdWords users can place over their accounts. The plaintiffs are seeking class action status. They say that Google's daily budget limits are misrepresented and that Google "continues to bill plaintiffs and all other members of the class in excess of the daily budgets," creating in effect a monthly budget limit made up of the sum of the daily budget multiplied by the number of days in the month.
This is true...and although I haven't given much thought to it.....it is a problem. At times, for terms I specify to have a cap of $50 per day for.....I will see costs as high as $57-$58 for the day. It is only $7-$8...but if this is happening multiple times in a month across hundreds or even thousands of keywords......the cost would be substantial.
Anyone else experiencing the same thing?