Stern Sues Google

Source Title:
Howard Stern Sues Google over Interpretation of Daily AdWords Limits
Story Text:

Howard Stern is suing Google over Adwords Budget Limits according to MarketingVOX today...

Howard Stern and an industrial printing firm launched a lawsuit against Google last week, alleging that the search engine giant fails to live up to its promises regarding the daily budget limits that AdWords users can place over their accounts. The plaintiffs are seeking class action status. They say that Google's daily budget limits are misrepresented and that Google "continues to bill plaintiffs and all other members of the class in excess of the daily budgets," creating in effect a monthly budget limit made up of the sum of the daily budget multiplied by the number of days in the month.

This is true...and although I haven't given much thought to is a problem. At times, for terms I specify to have a cap of $50 per day for.....I will see costs as high as $57-$58 for the day. It is only $7-$8...but if this is happening multiple times in a month across hundreds or even thousands of keywords......the cost would be substantial.

Anyone else experiencing the same thing?


Pretty Common

I don't know how much traction this case will get because the daily budget is relative to total monthly expenditure as defined by Google:

For instance, if you budget US$100 per day in a 30-day month, you may receive more than US$100 in clicks on a given day, but the maximum you would pay is US$3,000 for that month.


I've had this happen to me a few times but I've always gotten credit a few days later. So actually I've gotten quite a lot of "free clicks" over the years.

Me too

I have also had credits for overtopping the daily budget. That's why I'm not sure we are getting the point of this lawsuit correctly. Is there something we're missing?


I'm guessing it could be the fact that you have to request the refund of your money when you go over. See how far any company would get if they overbilled you every month and made it your responsibility to request refunds.

I also think it could target the fact they call it a "daily budget". Technically it's a monthly budget, and using daily in it is in my opinion fraud. It's one of the most ridiculous aspects of the adwords system. Would it really be so hard to just stop billing at the daily budget? We are talking world renowned engineers here, right?

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