Yahoo's Adsense Killer Launches Wednesday!

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Story Text:

news.com - Yahoo's Answer to Adsense will Lauanch on Wednesday! Woohoo!'

Comments

hmm...

hmm...

Yeah, tell us what you think

Yeah, tell us what you think barry...

:-)

As someone who relies on Adsense money to buy Scotch and place tickets.... YAY!!

Could be worse...

Don't feel that bad. No one from Yahoo tried to contact me at all!

So who is going to be the

So who is going to be the first person to post a nice comparison up (surrounded in contextual ads obviously :)

I'm relatively new to adsense but it seems to read as though revenue has got less per click over time, I would have thought more competition would push adsense revenue up.

Worth a try anyway and what about:

  • If it pays more
  • The ads are relevant (or even better targetting than G)
  • Yahoo back the program up with good support

    This is a sure fire winner, if the first two issues here come true who *wouldn't* move to Y!

    Adsense CPM seems to up, coincidence? :)

  • Blogs?

    This seems to be blog specific though. It will be interesting to see how this is different from what the big G offers.

    Blog Specific

    It could be that this will be blog-specific--then they'll roll it out later to others that signed up to publisher.yahoo.com. I'm not so sure, though. Only time will tell.

    I certainly will test the ads to see which pays more, Yahoo! or Google. I suspect, though, that it really won't be an across-the-board "one's better than the other". Certain keywords and certain sites will convert better, depending on the ads that are available and who is bidding. I already can predict a difference, as some keywords are obviously higher on YSM then they are at Google.

    Another false alarm, I am afraid

    The NYT article (you have to register) gives the real story, don't get too excited guys. Thought I might sign up today, but nothing doing!

    Quote:
    Yahoo will invite 2,000 sites to take part in the test, beginning today, and will open the system to blogs and other publishers by the end of the year.
    Quote:
    Yahoo says its new small-site service will let a Web site specify what categories of advertising it does or does not want on a given page. Moreover, Yahoo will offer a telephone number that even small publishers can call for help, something that Google does not make readily available.

    And on Beta testing, Jen has a description

    Jen describes Yahoo ads and how they work

    And when I looked just now her site was running the Yahoo ads

    Barry has an interesting

    Barry has an interesting interview with the YPN GM

    On unwanted clicks..

    Quote:
    Click-through protection has been a top priority for Yahoo! since we pioneered the search marketing space in 1998. We've continually refined our systems and have built up numerous layers of defense against unwanted clicks. In addition to our click protection efforts, we are implementing front-end and back-end processes (both automated and manual) during this beta to ensure we build a quality network of publishers.

    think the spread via blogs

    think the spread via blogs concept is one where they want to try to get some "hey I am so cool I qualify and you are not cool" and some viral marketing effect out of it.

    I think some of the ads look a bit shakey how the ad text is chopped off on some ads.

    Screenshots of Yahoo Ads

    Atleast Yahoo! doesn't have that Ads by Yahoooooooooooooo!

    See seme Screenshots of Yahoo Ads

    They were captured from Jensense websites.

    Smaller Than We Hoped

    According to MediaPost, "Yahoo! plans to invite about 2,000 smaller publishers into the new offering...the program is designed for publishers whose sites receive fewer than 20 million page views per month...
    The initial publishers will represent a wide range of sites, including e-commerce, travel and car verticals, and Web logs. To date, Yahoo! has been testing the program via its own employees who have blogs. "
    It looks like it's only going to be 2000 selected publishers, not the big rollout we all hoped for.

    I hope they have decent metrics...

    OK, my age old whine. But still, if they had better metrics than Adsense, I'd go with them hands down. Other advertsers demand good metrics, why can't the rest of us get them too?

    Unlimited channels anyone?

    It's great to see Jen's ads

    Really looking forward to this, though - Overture/Yahoo! search Marketing traditionally costs more than AdSense, so there's potential for increased revenues for publishers. Which of course would be great for publishers.

    Google have done great things with AdSense, but it will be very interesting to see how competition in the marketplace opens things up.

    There's a good round up of

    There's a good round up of the issues and posts by Battelle. This quote from the times was particularly interesting:

    Quote:
    Yahoo says its new small-site service will let a Web site specify what categories of advertising it does or does not want on a given page. Moreover, Yahoo will offer a telephone number that even small publishers can call for help, something that Google does not make readily available.

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