More Rumours on ASK's PPC Program

Source Title:
Ask Jeeves to Debut Paid Search Bidding Model
Story Text:

A couple of weeks ago, we posted about ASK's forthcoming launch into PPC/Contextuals and in that thread talked of an email one of our number had gotten from an ASK rep confirming this. Now I see Adrants being tipped off about ASK PPC also - though they don't give much detail other than the date: August 1st