Springer Forum Marketing - The Shock Value That Attracts Eyeballs

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Source Title:
Springer Forum Marketing - The Shock Value That Attracts Eyeballs
Story Text:

Scottie and Mike (ProjectPHP) provide a great back and forth regarding what they have dubbed "Springer Forum Marketing"

Scottie says:
So Mike, I've been watching with interest as a few forums out there perfect their "Springer Forum Marketing" strategy. In order to attract attention, fresh content and big names, they attack known industry leaders in an attempt to get them to come post to defend themselves. It's brilliant, really!

To which Mike replies:

Mike says:
Look, my love of inventing new terms at the drop of a hat is well documented, but I think Springer Forum Marketing is actually a keeper. The shocking seedy underbelly is a marketing tool too juicy to not have a name!

And it just works so well. By abusing people until they feel compelled to respond and get the fists flying (as well as the odd "wardrobe malfunction"), the more people want to go and have a look.

So true, so true!

There's lots more in the link pointed to. A great read!

Comments

Being contraversial, among

Being contraversial, among quite few less interesting things certainly got this place started - but i didn't attack any big names just to get them in here...

Oh yeah??

They're absolutely wrong. They clearly have no idea what they're talking about.

I'm going to start a new forum just so I can start a thread attacking their blog. That'll show em.

Then I will start a new blog

Then I will start a new blog to defend their blog against your forum...

and TW will start a new

and TW will start a new section to trash all of you....

or maybe we'll just aggregate and comment on all your discussions :) TW was once described as the "most blatantly derivative seo blog ever" - im very proud of that :)

>>>im very proud of that As

>>>im very proud of that

As you should be. :-)

*throws chair* heheh :)

*throws chair* heheh :)

Other aspects to this...

This is another important aspect to the Springer Forum Marketing as well...

Quoting Scottie:

Quote:
The other trend I've noticed is when a person in one forum "answers" a post from another forum in an attempt to drag the discussion onto their home turf.

So you read something at one forum, but you don't want to be bullied into their forum to address it, so you then address it in your own forum.

Seems either way you've taken the bait and are screwed!

"So you read something at

"So you read something at one forum, but you don't want to be bullied into their forum to address it, so you then address it..." ............... at Threadwatch. ;-)

Jill, sometimes people do this so that their posts are not edited or just deleted.

Some forum owners/mods, have a tendency to be a little heavy handed when editing posts that disagree with their own opinion or that are involved in a heated discussions with the forum owners/mods group of friends or members.

Sometimes, a person has to go to another forum, if they want their side of the story heard.

Good point Lotso

I think though that there's more editing not because the post is disagreed with, but because of the way it is said, which may not be in line with the forum's policies.

I think even the most heavy-handed forums when it comes to editing, don't edit posts just because they disagree with them.

very entertaining

I like it when you guys all fight amongst each other, its funny.

Err

Err

So how do you make money out of this?

>So how do you make money

>So how do you make money out of this?

links = traffic = money

Nevermind

I was going to make some (tongue-in-cheek) snide comments about a few A-list SEOs to see if I could get them to respond, but then I thought better of it.

Besides, there's a reason they don't get involved in flame wars. They're too busy making money.

Brand

Quote:
TW was once described as the "most blatantly derivative seo blog ever

Being the biggest/most/best is always a great branding strategy. We have heard of Jerry Springer for a reason ;O)

Its not a bad position for TW to be the one that exposes the nasty underbelly of the industry, though not sure Nick *wanted* to be the tits-swearing-and-sleaze tabloid it's sometimes made out to be ;O)

This is classic The Sexy

This is classic The Sexy Side of SEO

Scottie: Well, Mike, I keep seeing people posting and saying things about the "dark side of SEO" being "sexier" than the white hat side. It made me wonder... is "black hat SEO" sexier?

Mike: I donno, I mean, sexier in what way? To me, it just stinks of a bunch of pudgy, sun-starved male underpanters sitting around with a near homoerotic desire for an IP list of all Google datacentres. I don't see anything sexy in that!

LOL

Yep, Mike's "Underpanters" is a true classic. I love that line.

I'll have you know,

I'll have you know, I no longer wear underpants... Now that's sexy!

panties?

so the rumours are true? ;)

Free style

Just swinging in the wind... ;-)

oh god, the level of

oh god, the level of information is quite overwhelming...

as is

the lack of trousers.

I know it's hot out there but even so....

Somehow I don't think Mike

Somehow I don't think Mike would think that was sexy either! ;)

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