Sudden Drop Down In Ranks
Apparently Google has instituted an AdWords algorithm change that is seriously hurting advertisers. Google is now targeting ads regionally, with little overall thought or concern given to advertisers' preferences.
A simple description of the way the new algorithm works is that you bid for a position of 5. As it turns out, depending on the region your ad is shown in, you could end up in position number 1 or position number 20. For all practical purposes, an AdWords advertiser has absolutely no idea or control of what position their ad is in. People who are normally in number 1 position for certain keywords, for example, are finding themselves on page 4 and the reverse is also true. The net result of this algorithmic change is that Google is getting richer and advertisers are getting taken to the cleaners with increasingly poor advertising results for their money. In some cases people are losing their jobs, because they can't account for the increased spending and the diminishing ROI.