Negative PR on web affecting 40% of top UK companies
According to an e-consultancy report, pointed out by Nick Wilsdon, 40% of top UK companies are affected by negative commentary coming up in Google and other Search engines for their brands and products.
According to web guru Jakob Nielsen, for most brands their Google search page is their “home” page, as far as Internet users are concerned. Research shows that more people visit “Ford” on Google than visit the Ford home page. But for many top UK brands their Google search results are dominated by negative commentary, insults, misinformation, or systematic campaigns against them.
We've talked about this being a potentially lucrative area for talented seo's in the past, has anyone actually done any work involving eliminating such top 10 results?