Google sued over 'click fraud' in Web ads
Scott Boyenger, chief executive of Colorado-based Click Defense, said in an e-mail that his company's tracking system has detected click fraud rates of as high as 38 percent. The company sells software to prevent click fraud.
Clearly Click Defense have something to gain here, publicity and awareness for their products as Nathan points out
Considering Click Defense makes more money the more clients it convinces need protection against click fraud, it is natural they would exagerate the issue, and stand to gain from the publicity surrounding this lawsuit. What I don’t understand is why a company that profits from fighting click fraud would sue a company for not making them unnecessary. It seems only obvious that this suit is meant to drum up more clients for Click Defense.
Regardless of the motivation, and the accuracy of the figures, this does serve to bring Click Fraud yet again, bang into the public spotlight. As FuckedGoogle says
Can someone out there name another industry that has fraud rates anywhere near this level? Maybe loansharking? Drug dealing? I'm drawing a blank here..
tick tock, tick tock...