Forrester report on corporate blogs
When And How Businesses Should Use Blogs
Although Weblogs (blogs) are currently used by only a small number of online consumers, they've garnered a great deal of corporate attention because their readers and writers are highly influential. Forrester believes that blogging will grow in importance, and at a minimum, companies should monitor blogs to learn what is being said about their products and services.
From Charlene Li's blog.
Russell Beattie also made some notable comments about blogs, content & communicontent today..
Seems everytime i hit bloglines someone is saying somthing about corporate blogs these days...