Why Does Google Lie to SEO’s?
Yesterday i posted about fear of linking and the FUD, and outright lies that fuel some of the myths surrounding SEO and Search engines, in particular, Google. Today, i see stuntdubl pick up the baton and post about the lies SEO's are told and more, if it's of any actual benefit to GOOG...
It's a great post, and rounds up some absolute classics. Here's a favorite bit:
“There is no sandbox” *snicker* *snicker*
This is fairly true, but it is how the message is being given. Folks new to search engine marketing are asking what is happening (as well as those who have been around a while) and Google reps are shrugging their shoulders asking what they are talking about. I’m not asking for the algorithm, but playing stupid and acting like nothing has changed is a bit silly. If it is a secret bit of proprietary information that helped to solve relevancy issues…than just say that. Don’t claim there is no such thing as the sandbox, and try to make SEO’s feel like they are searching for a non-existent fountain of youth. Discrediting the folks that help you doesn’t help you. If there is no sandbox, perhaps mention some non-specific reasons WHY there is no sandbox.
Wasn't he great?
A solid round up of some of the more persistent silliness that's been fed to us for the last few years. Even if you're not (maybe particularly if you're not) an SEO, you should read every bit of that post, it may come in handy...