MSN Reveals Paid Search Algorithm
Source Title:
Microsoft SEM Algorithim
Microsoft SEM Algorithim
Story Text:
Tony Gentile points out that MSN Search rep Matt Lydon has revealed some details of the MSN Paid Search algorithm...
Tony Gentile points out that MSN Search rep Matt Lydon has revealed some details of the MSN Paid Search algorithm...
Question: What payment model does MSN plan to implement?
MSN – More similar to Google, and not Yahoo. They won’t have paid inclusion. They add another component to the CPC x CTR. They take into account the audience and use that info to determine the ranking.
There's actually a whole big bag of goodies in the MarketerToday piece about the Search Engine Summit at the Annual Catalog Conference. Well worth a gander...
- Y! MyWeb
Looks interesting
And competition has got to be good all round even if MSN doesnt make all that big a splash
you are looking at the wrong place ....
I Found something else which is much more of a new to me, it is :
MSN – Discussed the recent launch of the new MSN Search. Admitted they > had been losing ground to Google and Yahoo. Discussed their removal of > paid inclusion. Discussed launch of spam detection.
what is this "launch of spam detection" ... any pointers ?
/BP