The writing's on the wall, or rather the web

Story Text:
Peter Preston one of the smart Guardian columnists has highlighted the slow take that print media has suffered in the internet age. Preston quotes some of the large drops on circulation in some of the US' biggest newspapers and attributes it to the internet.
It seems like the Financial Times thinks that:

'Keyword marketing plays an increasingly vital role in our marketing plans for both FT.com and the newspaper,' says its senior marketing manager. FT.com has to drive traffic, to turn up on search engines, to be bigger part of a bigger scene out there in the blogosphere. And the Los Angeles Times is heading just the same way.

The last third of the article is plugging just how well his newspaper has done in the new age and brags about their visitors and the fact that they are heading this week to NY to get a webby.
Overall it is a good article which puts the some perspective on how print media are/are not coping in the digital age.