Rick Munarriz over at the Motley Fool poses the question in the title of this post today. He mentions the low buyout price of Doubleclick and the dropping of the Fastclick share price as pointers to answer the question.
After all, if websites everywhere are taking to contextual ad blocks, doesn't logic suggest that graphic banner ads and affiliate marketing are being pushed off the page?
I don't know if he knows that Google are now doing graphic banner ads?
While most dot-com marketers have made the transition to paid search -- even the most eclectic of searches on Google may result in an eBay sponsored link -- Amazon is different. It is deeply integrated into way too many sites, and if webmasters see that it is more cost-effective to strip out Amazon ads in favor of paid-search ad blocks, the leading online retailer is going to suffer in the process.
It is an interesting article but am not sure about some of the points he make at all.