Bob Massa on SEO's greatest weakness
Brian points to the ongoing thread at SEW, SEM Industry Biggest Growing Pains where SearchKing famed Bob Massa posts some provocative thoughts on the general lack of business or marketing skills amongst those that call themselves search marketers...
The lack of business acumen among search engine marketers. Far too many people claiming to be professional SEO's have no educational background or experience in any kind of marketing or business.
There is still a perception clinging to the industry that there is gold in them thar hills if you just learn to be an SEO. This forum is undoubtedly the most visited on the web by real SEO by anyone's definition of the term. Yet compare the threads about SEO ethics to the threads about investment, cost per action, estimating production times, scheduling, unemployment taxes, FICA, (anyone even know that what that stands for?)
The days are numbered, not for the search engine marketer who understands business, client acquisition, public relations, cost of goods and return, but for the sitting up all night in their underwear SEO, smoking three packs a day and bragging on a forum one day that he is number 2 for a VERY competitive term and crying on another the next day about being dropped by Yahoo when their site is obviously the best.
The more we as an industry learn about business and THEN search engine business specifically, the faster the industry will grow. Or more accurately perhaps, evolve.
I've talked to Bob about this very subject a few times in private, and have to say i fully agree - you only have to look at the general forum conversations seo's are engaged in, and what topics are NOT covered to see his point...