Search Marketing getting more Complex
SEM Growing More Complex
Jim Hedger writes about how Search marketing is not as simple as it used to be, and talks about the changing face of online communications and how it relates to Search marketer....
While the domain-specific website remains the central vehicle of an online advertising campaign, websites have become larger and more sophisticated. Over the years, search engine users have become comfortable using a variety of tools to read information, most of which are already bundled into their browsers. Search engines are able to find and spider information from multiple file types, permitting search marketers and advertisers entry into a number of new venues. Increasingly, SEOs and SEMs are being asked to help clients understand how new applications or technologies can affect their marketing campaigns, an increasingly difficult task as the environment is evolving so rapidly.
A worthy read, covering local search, maps, desktop search, blogs and other collaborative environments and more....
FUD ...
sounds to me more like a self promoting for "it is a complex world, come over and I will consult ... "
All of the things she said are right, but I think that in regards to SEO, you should stick with the 20/80 rule, which means that go and put your efforts in the main evenue - SERPs and this will be the best ROI, anything else is spreading too much and trying to catch it all - which will result in poor performance
/BP
Not totaly self-promoting
Hi there,
The article was driven by a deadline and left a lot of important stuff out. The biggest regret is I didn't even gloss over RSS as I should have. The intention was to inform readers of our company newsletter about some of the thinking that happens in our SEO dept meetings. I try to write articles like this one for small business owners and people who are just leanring about SEO/SEM. It was also a warning to clients that our head-SEO is likely going to be calling some of them with campaign planning updates in the coming weeks.
That said, the article was entirely about SEO/SEM promotion. It was originally published in our company newsletter and I expect at least one live-lead to come of it. I am in a weird position here in that I am paid to produce articles that ultimately produce business for my company but those articles tend to be proliferated across dozens of SEO/SEM news sites. With the understanding that my writing appears on sites I've never even visited, I try to promote the SEO/SEM industry as a whole, not just StepForth's services. That's the intention anyway.
Also, she is not me. She is (unfortunately) a stock photo. Apparently Ross the Boss is working to make it better reflect reality by Photoshopping in a beard, greying hair, a couple of earrings and a decorative potted plant. To be honest, I don't want my image there but would be happier if a series of landscape shots were used in place of the stock photo model.