In this thread about clicktracks i spoke a little about how wonderful product evangelism was when it really worked. A couple of members, happy clicktracks customers really defended clicktracks in the thread and it's very, very important i think.
This ain't about that though, not really. Today i spoke with a good mate about a site he's going to build and advised him to use a product im very evangelical about: Drupal and am still in conversation about the advantages of doing a real user generated, community oriented site for his project.
I've even offered free consulting and help on Drupal and related stuff, mosty because that's what mates do, but a good deal of my enthusiasm for the project stems from a deep satisfaction with the product i want him to use...
Why don't more companies capitalize on this?