"We’re beginning to invite a small number of people to kick the tires on Google Domains [http://goo.gl/pHvjoO], a domain registration service we’re in the process of building. Businesses will be able to search, find, purchase and transfer the best domain for their business - whether it’s .com, .biz, .org, or any of the wide range of new domains that are being released to the Web."
I don't know about you, but I for one am not interested in handing over the most crucial aspect of my only business to a company that has a history of routinely using FUD to drive profits. Also when was the last time you spoke to a customer support person at Google? Oh yeah thats right, those don't exist. Good luck trying to setup your new email account at that register!