Why Google Wants Your Clients

5 comments
Source Title:
Monster job listing for "account strategist" -- Google hiring more SEMs to serve the G1000
Story Text:

An ad on Monster for a position at Google calls for a PPC expert whose Main responsibility is to analyze and optimize advertising campaigns of new and existing G1000 clients in a specified vertical in one or more regions. The ad mentions several Google locations and that they seek to fill multiple positions:

Join one of the country's leading, fastest-growing advertising sales organizations. Google is seeking Account Strategists to work in our Detroit, Chicago, Seattle, Denver, Irvine, and Mountain View offices.

Following the hub-bub about Google allegedly poaching the better accounts of their SEM adsense partners , I am wondering if there is a "G1000" list out there somewhere, and if the alleged account poaching involves companies on it?

Comments

 

This would explain much of the client poaching reported right?

Poaching is policy

Straight from the horses mouth:

"We're in the process of making changes to our direct sales force to even more fully cover the Fortune 1000," said Eric Schmidt, Google's chairman and CEO. "It has become clear that is a vastly under-covered space."

http://www.clickz.com/news/article.php/3499651

 

So, how does this match up to the recent statement in the CNN article?:

Asked whether Google is bypassing agencies to sell directly to advertisers, Armstrong said: "I want to be very, very clear on this point. That is not the culture that we have at Google. We work very closely with agencies and clients in exactly the manner they want us to."

Answer: It dosn't match up at all!

So, to Google: work out what you want and let us know. Untill you do so we have to consider you an "enemy" of our business. As long as you keep sending these mixed messages I don't know what else we can do ...

It dosn't match up at all! - huh?

I want to be very, very clear on this point. That is not the culture that we have at Google. We work very closely with agencies and clients in exactly the manner they want us to

Looks clear enough to me: using agencies for clients who like to work that way, direct sales for clients who like to work that way.

Covers both bases, because

It has become clear that is a vastly under-covered space.

Or am I missing something?

 

> Or am I missing something?

Yes, I think so. In some of the cases discussed lately, clients HAVE chosen a certain agency but Google don't respect thyat clients right to chose. As one Google employee has expressed it: They are ALL our clients - not yours!

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