InfoSearch Media / Traffic Logic - Love 'em or Hate 'em?

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Thread Title:
Traffic Logic - What do you think of it?
Thread Description:

I'll have to admit that my knowledge of Traffic Logic, part of InfoSearch Media is slim at best. They've certainly been tarred with a bad brush for their practices in various forums and blogs but is this just a case of people not understanding or agreeing with the business model?

Some outstandingly compelling arguments in favor of the group in the threadlink above has me looking at them in a slightly different light. Not necessarily a good light, in my experience there is rarely smoke without fire, but definately a different light.

Check out massa at msg9

In my experience, virtually every prospect calls you up telling you that what they want is to be in the top of the search engines. That is not true. That is not what they really want. What they really want is for me to make them money and they simply believe that they have to be in the top of the search engines to do that.

If you don't believe me just ask anyone who has ever had a client at #1 for the keyword the client said he wanted to be #1 for, only to have that client cancel. Why? The #1 placement did not make the client money. At least, not enough to make it worth the fee.

My question is, would you really spend your time trying to convince a prospect that he is mistaken and doesn't REALLY want your kind of services and explain where he is misguided? Or would you congratulate him on his being smart enough to have selected you to ask and then explain the features and benefits of your service? Is that deceptive?

Swiftly backed up by DaveN

Interesting stuff.

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Quote:
My question is, would you really spend your time trying to convince a prospect that he is mistaken and doesn't REALLY want your kind of services and explain where he is misguided? Or would you congratulate him on his being smart enough to have selected you to ask and then explain the features and benefits of your service? Is that deceptive?

Absolutely, would and DO spend the time to convince the prospects of what they really need and don't need. That's the true difference between a professional and a non-professional.

I Like Traffic Logic

I've used Traffic Logic for 2 years and am happy with their service. I get good traffic and higher than average conversions. They've gone through many changes since I've been with them - most notably the shift from satellite sites to one informational network: Article Insider. But for the most part they have delivered consistent traffic levels (it took them a while to get started, but once the traffic kicked in it's been good).

I've seen both negative and positive posts about TL, so I guess everyone's experience is different. But I do have to say that most of the negative posts seem to raise questionable arguments and appear more like mudslinging than real facts. (Or like Nick W says "is this just a case of people not understanding or agreeing with their business model?" -- I think so.) A lot come from people that have never even used Traffic Logic!

Welcome

Welcome to TW rankking! :-)

thanks for that, i must admit that the scenario of misunderstood business model seems quite likely doesnt it? - After seeing this thread i found myself quite admiring the model myself..

but is there no fire where one sees so much smoke? - at the very least they need to sort out their PR in regards to how people understand what they do...

PR Boost

You're right. Traffic Logic needs to get the word out about what they do and let people know they are not a scam. Hopefully, I helped out a little here.

Brilliant business model

From what I understand they have one of the best business models of any SEO company around. They are building an asset with the content network that they are building, which is much more valuable than a serviced base revenue which is dependant on key human resources.

They are effectively creating an about.com only they are leveraging and monetizing it effectively. This is being funded with the investment of clients while providing them the mutual benefit of lower cost per conversion traffic. They are building assets beyond just the instead of just capitalizing on the current success of high search engine placement, and creating a network that will be difficult to rival by even other large agencies. They are CREATING their own advertising real estate rather than brokering it. When every one else wakes up and sees that they are going to have some catching up to do methinks. How many other SEO companies have that many copywriters? Buying links is okay...attracting them is genius.

The Train Sometimes Falls Off the Tracks

The train of thought that is...

Quote:
They are building assets beyond just the instead

Huh? Think I was trying to say beyond just a service based model in case anyone saw my fud.

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