Google Forced To Display Competitor Product Listings In Antitrust Lawsuit

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Finally governments are starting to wake up to how much of a monopoly Google is. Reports are coming out that Google has reached a deal with the EU courts to display competitor product listings beside their own with in the results. I assume this means PLAs and not integrated products such as hotel reservations. But at least its a start. Hopefully soon we can see more governments make these same types of actions against the search giant!

The European Union's antitrust watchdog on Wednesday accepted “far-reaching” concessions offered by Google to settle allegations it is abusing its dominant position in Internet searches, bringing the three-year-old case close to an end.

Google proposed significant changes to the ways it displays some search results in Europe in favor of its competitors. But reaching a settlement will spare the company a longer antitrust procedure that could result in fines of up to 10 percent of the company's annual revenue, or about $5 billion.